We’re so excited to share the Quif’s latest Magi:colour collection celebrating all hair colours and textures, exclusive to Alan Howard.

The brand new Magi:colour collection showcases a wide spectrum of colours from vibrant reds to vivid blondes and rich brunettes whilst demonstrating how the Quif colours interact with a variety of hair lengths, styles and textures.

“With this collection we really wanted to create looks that were positive, uplifting and wearable every day, whilst showcasing the versatile capabilities of Magi:colour.” The product is amazing and its purpose is to help people look and feel fabulous and I think the images will give consumers and stylists alike inspiration and confidence to be creative and have fun with our colour.” Adam Tudor, Creative Lead for Quif.

Magi:colour has the revolutionary availability to give coverage of white hair with all strengths of developer, as well as being cruelty free and vegan friendly. Rice protein, monoi and bilberry fruit extract are the 3 key ingredients that make up the unique Magi:colour formula to strengthen, condition and nourish hair.

Infused with Nano-Pigment Technology, every tube of Magi:colour aids in penetrating colour molecules quickly and deeply into the hair which gives more even results and helps prevent colour fade.

Interested in becoming a Magi:colour stockist? Click here to find out more


Hair: Claire Severn, Lorraine Matic, Sarah Dickenson, Michele Bjelan and Kay Hickey, Quif Art team with Luca Jones 

Make-up: Rebecca Tupman | Styling: Jennifer Hope-Wheeler

Art Direction: Adam Tudor | Photography: Nicole Jopek