We’re so excited to share that our exclusive brand, Alfa Italia, has appointed Paul Watts, professional hairdresser, salon owner and online content creator, as their latest cutting and styling UK ambassador.

Besides his wealth of experience and knowledge from working as a hair stylist and salon owner for 11 years, Watts also brings passion and creativity to Alfa Italia through establishing a successful online presence with the creation and development of his YouTube channel, which dominates online cutting and styling education. 

In his role as UK ambassador for Alfa Italia, Watts will represent the brand through on stage artistry and live demos showcasing the very best of Alfa Italia scissors and electricals. Watts will also create video and social media content as well as leading in-person education focusing on cutting and styling techniques and inspiration.

Adam Tudor, Alfa Italia Creative Director, says: “ I’m really excited to be announcing this collaboration. Paul has so much passion for cutting and styling and this will really be felt by everyone that experiences the education he will deliver for us. You can’t help but feel inspired by Paul’s work and we can’t wait to showcase his knowledge and creativity with you via the exciting content, shoots and shows that we have planned together over the year ahead.”

Watts adds: “For me, it’s the innovation, the evolution of the traditional scissor. I’m sure I can speak for most of the industry and say that refining is the essence to our haircuts, the aspect which adds our own personality and vibe. The Alfa Italia cutting system not only gives us more creative freedom, but creates a new sense of excitement to cutting. This is why I am super excited to join the Alfa Italia team and take cutting innovation to new heights.”

Alfa Italia is a professional electrical and styling brand inspired by the class and beauty of Italy. Available exclusively from professional distributor www.alanhoward.co.uk. To become a stockist contact info@alfaitalia.co.uk.